Working with BDSG, I designed and helped build a custom e-commerce website and tour booking experience for Novictor Helicopters. Over the course of three years, we developed a wholistic digital growth-marketing strategy which increased Novictor’s visibility and dramatically influenced online sales. As Creative / Design Director, I was responsible for excecuting key creative aspects of the business ranging from Brand Strategy / Marketing, UX / UI Design to Front-end WordPress Development. Over a period of 3 years we increased the sale of Oahu helicopter tours by 500%.
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Creative / Art Direction
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Design / UX + UI
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Digital + Brand Strategy
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eCommerce
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Front-end Dev (WP)
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Analytics / SEO
UX / UI
Designed to cater to the unique needs of the helicopter tour industry, the booking flow was customized over time to meet Novictor’s evolving business needs. It was featured at Expedia World 2018 as a leading example of effective design in travel booking experiences.