Novictor Helicopters — Growing business 500% + online.

Working with BDSG, I designed and helped build a custom e-commerce website and tour booking experience for Novictor Helicopters. Over the course of three years, we developed a wholistic digital growth-marketing strategy which increased Novictor’s visibility and dramatically influenced online sales.  As Creative / Design Director, I was responsible for excecuting key creative aspects of the business ranging from Brand Strategy / Marketing, UX / UI Design to Front-end WordPress Development.

01.

Creative / Art Direction


02.

Design / UX + UI


03.

Digital + Brand Strategy


04.

eCommerce


05.

Front-end Dev (WP)


06.

Analytics / SEO


UX / UI

Designed to cater to the unique needs of the helicopter tour industry, the booking flow was customized over time to meet Novictor’s evolving business needs. It was featured at Expedia World 2018 as a leading example of effective design in travel booking experiences.