Working with Rainbow Helicopters, I helped develop the design strategy of the Rainbow brand. The goal was to create a friendly, scaleable and authentic Hawaiian brand with photogenic helicopters to attract tourists and drive sales of Oahu helicopter tours. In addition to designing the aircraft branding, I also concepted the logo and directed the creation of the final brandmark. I also designed the rainbowhelicopters.com tour-booking website and did the front-end design / development of the site.
Working with customized 3d models, I created the concepts for Rainbow’s Airbus Astar and Robinson R44 helicopters, as well as various brand assets including tour maps, business cards, t-shirts, stickers and more.