Rainbow Helicopters — Branding a helicopter fleet.

Working with Rainbow Helicopters, I helped develop the design strategy of the Rainbow brand. The goal was to create a friendly, scaleable and authentic Hawaiian brand with photogenic helicopters to attract tourists and drive sales of helicopter tours. In addition to designing the aircraft branding, I also concepted the logo and directed the creation of the final brandmark. I also designed the rainbowhelicopters.com tour-booking website and did the front-end design / development of the site.

Working with customized 3d models, I created the concepts for Rainbow’s Airbus Astar and Robinson R44 helicopters, as well as various brand assets including tour maps, business cards, t-shirst, stickers and more.

01.

Creative Direction


02.

Design / Concept


03.

Brand Strategy


04.

Front End Dev.


05.

3d


06.

Illustration


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