Partnering with ASA, I worked as Director / Designer on a digital strategy to refresh the JINS brand and redesign the website. The goal was to reposition the Japanese based retail chain for the global marketplace, and to increase its reach to Western audiences. The project involved me working on everything from designing the UX / UI of the site to directing product and live action model shoots.
Digital + Brand Strategy
Design / UX
The existing photography on the site was lacking direction and JINS needed a process for making future promotional video content for the site. The live action shoot was created as a replicable and scaleable studio process, and gave JINS a conceptual and logistical framework for creating consistent content independently.
Home page refresh
The homepage refresh was a complete redesign of the exisiting page, which involved setting a new tone for the brand as well as restructing design, navigation and UX.